Digital OOH Market to grow by USD 378 billion Technavio
NEW YORK, Aug. 16, 2021 /PRNewswire/ â€" With a decremental growth of USD 3.78 bn during 2020-2024, Technavio’s latest market research report estimates the digital OOH market to register a CAGR of over 4%. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.
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The market is fragmented, and the degree of fragmentation will decelerate during the forecast period. APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., OOH!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd. are some of the major market participants. The use of AI in OOH advertising will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
Digital OOH Market 2020-2024: Segmentation
Digital OOH Market is segmented as below:
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Digital OOH Market 2020-2024: Vendor Analysis and Scope
Some of the major vendors of the digital ooh market in the Interactive Media & Services include APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 25 vendors operating in the market.
The report also covers the following areas:
The benefits of OOH advertisements over traditional advertisements are likely to emerge as one of the primary drivers of the market. However, factors such as the complex implementation requirements may threaten the growth of the market.
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Backed with competitive intelligence and benchmarking, our research reports on the digital ooh market are designed to provide entry support, customer profile & M&As as well as go-to-market strategy support.
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Digital OOH Market 2020-2024: Key Highlights
Table of Contents:
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Application
Market Segmentation by Type
Market Segmentation by Category
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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